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Building businesses. Helping entrepreneurs and teams create real-world impact.

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This is me

 
From founding Berlin’s first international grocery e-commerce platform to leading product initiatives at Europe’s top fintech companies, my journey has been about solving real problems and creating meaningful impact.
 
I started Spice Village, an international grocery brand in Berlin, which grew into a thriving retail and e-commerce business. Along the way, I discovered my passion for product building, working with startups like Friday Finance (now Pliant), Fino and Qonto.
 
Today, I combine entrepreneurship, product strategy, and business consulting to help early-stage founders, startups, and growing teams succeed.
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2017 - 2021

Founded Berlin’s first Indian grocery brand. Scaled e-commerce and retail operations to €2M revenue in 3 years. Featured by Deutsche Welle.

2023 - Present

2021 - 2022

Driving onboarding, KYC optimization, and company creation flows for SMBs across Europe. 

Early founding team. Led squads across Accounting, Cashflow, and Banking products. Helped raise €20M Series A.

2022 - 2023

Built product analytics systems, integrated key APIs, and reduced churn by over 3% for 15,000+ active users.

My Journey

 

Supporting Entrepreneurs and Builders

 
Beyond my work in product management and business building, I love helping new entrepreneurs find clarity, avoid common mistakes, and scale their ideas.
 
Over the past few years, I’ve mentored aspiring founders moving between India and Germany, guided first-time entrepreneurs through their early stages, and supported teams in shaping their first products.
 
If you’re building something — or thinking about it — feel free to reach out. I’d love to hear your story.
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I Sometimes Send Newsletters

Created personally by Shivam Parikh

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